“Our vision is to democratize the art world - to become the world's leading platform for independent artists to showcase and sell their work.”
ArtConnect wants to provide a platform for independent artists to become successful, monetize their work and live from their art. A platform that is inclusive and benefits artists regardless of their financial means or initial connections in the art world.
What we are experiencing in the art market over the last 10 years is something that has never happened before in art history. It is like a revolution, driven by technology, globalization and a new generation of consumer habits.
The music industry was similarly transformed through the emergence of streaming services like Spotify, which opened the doors of opportunity to independent artists. Instead of having to partner with a gallery and give upwards of 50% commissions, independent artists can now digitally distribute their artwork to millions with the click of a button.
We believe that traditional art collectors are no longer the largest customer base for contemporary art. As they age out, traditional collectors are allowing a new generation of enthusiasts to collect with no prior experience in art investment, allowing only their feelings to guide them — democratizing a once-exclusive and elitist industry.
Today’s art world is struggling: artists lack tools and resources to thrive, MFA programs deliver minimal real-world benefits with high post-graduation costs, and the real-estate prices of major art capitals swallow up what little space is left for smaller players in a winner-takes-all market.
At ArtConnect, we are artists ourselves. We are artists with a growing sense that our institutions are failing and, along the way, failing us. We are calling for a change.
We advocate for a new method of creative distribution in the belief that, in the digital age, the system needs artists more than artists need the system.
“Our mission is to empower a new generation of international artists.”